Central Luzon Influencers and Content Creators Society (CLICCS) spearheaded the first “Lalang 2026: Create, Content, Connect” event at the Madison Crown by Le Charmé Hotels in Angeles, Pampanga last March 14, 2026. 

Content creators, industry experts, and regional brands gathered at the pioneering conference designed to elevate and professionalize the digital creative sector across Central Luzon.

Organized by Louie Sison and Joise Sison of Where in Pampanga,  the influential duo behind the popular digital platform “Where in Pampanga” and the visionary founders of CLICCS, the full-day gathering aimed to boost the morale of local digital talents while forging stronger ties between the traditional business landscape and the modern creative industry. Before the event, regional content creators were invited to register online, ensuring a dedicated audience of digital professionals eager to expand their industry knowledge and regional network.

For several years, the Sisons have been trailblazing programs aimed at improving the content creation industry in Pampanga. Their motivation for Lalang 2026 extends beyond a simple networking mixer, a passion to help the relationship thrive between Central Luzon’s corporate sectors and the growing influencer community. By bridging this gap, they envision content creation becoming a formidable pillar in the local business sector.

“Ini pung advocacy ming ayni is to help the community of content creation and influencing bang kanita reng kayabe tamung (content creators) maging la pung professionals,” said Louie Sison, founder of CLICCS and influencer of Where in Pampanga. His statement highlights the organization’s core mission to transform digital hobbies into respected professions, providing local influencers with the vital soft skills and working ethics essential to succeed in this highly competitive digital marketing landscape.

From Content to Community: Shared Passion to a Common Goal

Throughout the event, attendees participated in a program tailored to creativity, fun, and industry growth. Lalang 2026 featured a series of insightful talks delivered by prominent figures from the business and marketing sectors. The resource speakers included Gerard Gloton, Allan Sampang, JC Navarro, and Bob Reyes. These experts shared strategies on brand collaboration, marketing, ethical standards, audience engagement, and other tips on upscaling their content creation craft. 

To balance the educational sessions, the organizers incorporated interactive team-building games specifically designed to foster meaningful connections and camaraderie among the influencers.

The event also garnered strong support from the local business community and government bodies, including the Department of Trade and Industry (DTI) Pampanga. Various national and local brands and businesses set up interactive booths around the venue, offering freebies and exclusive merchandise to the participating influencers. This direct interaction allowed creators to engage face-to-face with potential sponsors, pitching their platforms and exploring future commercial partnerships in real time.

National sponsors included Home Credit, Megaworld Hotels and Resorts, Bounty Fresh, Victory Hangul Travel and Tours, Ripple 8, Foodpanda, Taichi, Globe Telecom, Grabfood, and Security Bank; while local sponsors included Wilarts Uniform, Printing, Garments, Embroidery & Full Sublimation, ADZZZZ Printing Services, Dante’s Villa, Cue Lab, JSHOES, Myeongryun Jinsa Galbi, Clarence Makeup Artist, Pinatubo Mountainero, Greenbox Salon, R & R Holistic Laboratory and Diagnostic Center | San Fernando, LèBEA Perfume Station, Edelyn’s Homemade Nuts, Tomoro Coffee, Twirl Project 360 Booth, Kineza Aethetic and Wellness Center, Ate Vi’s Palabok and Lutong Bahay, DTI Region 3 – Central Luzon, CAFÉ Hola, Dinosaurs Island Clark, XChain PH, Victory Hangol Travel and Tours, Casa Felicitas, Nutri Asia – BUZZ’D, and PERI PERI.

As the digital economy continues to expand rapidly, regional initiatives like Lalang 2026 play a crucial role in shaping the future of digital media. By prioritizing education, connection, and professional development, CLICCS has established a new operational standard for the creative industry to elevate the next level in Central Luzon. For the content creators, the conference provided far more than just brand freebies and socialization; it provided a clear roadmap toward a sustainable and respected professional future in the influencing industry.